The quality of a study begins with the selection of the people who take part. Do they have the experiences and life circumstances we wish to investigate? What sounds simple is often challenging in practice: for every study, it is essential to find people who match the specific research questions....
Where does the right selection of participants really begin? Why screeners often fail — and how a personal approach significantly improves market research results. Recruiting study participants has always been a critical issue in market and social research. In professional circles, one often reads about the...
“Recruiting participants for qualitative studies – whether online or offline – is a service that is part of every researcher’s everyday life and yet most of the activities that take place during the recruitment process seem to be hidden. Helena Berghoff, owner of VISiiO Marktforschung, has compiled some dos...
‘Digitalisation will continue to disrupt the market research industry. In conjunction with AI-supported analysis algorithms, high-quality findings on various issues can be generated at high speed. As a field service provider, we also see it as our fundamental task to drive forward the possibilities of AI to...
Radio usage among young people is particularly low. Gen Z increasingly consumes podcasts and music via streaming services. The trend is moving toward on-demand content. So what now? Social media offers radio stations direct access to their target groups, enabling them to quickly, effectively, and...