The following information is provided in due compliance with the General Data Protection Regulation (GDPR). We have attempted to present the information as clearly and succinctly as possible.


Who is responsible for data processing?

VISiiO – more insights
Helena Berghoff
Rheinaustraße 65
51149 Cologne

Mobile: +49 (0)221 – 273 20 820


Who is our contact for matters relating to privacy?

We have appointed an external privacy officer:

Five consulting

Dipl.-Ing. Klaus Pampuch



Please feel free to contact our privacy officer at any time if you have any questions or suggestions regarding data protection.


What data are processed and why?

When you visit the website

Our website is hosted by Mittwald (who are contracted to process data on our behalf). Mittwald stores so-called log files when you visit our site.

These log files record your request, IP address, browser type and language, as well as the time and date of your request.

The information is used to analyse and maintain the technical operation of the server and network as well as to combat data misuse. The recorded data are automatically deleted after 7 days. The data are processed in accordance with Art. 6 (1) of the GDPR on the basis of the company having a legitimate interest in improving t stability and functionality of the platform. These data are neither passed on to a third party, nor used for any other purpose.



The data processed by cookies, necessary for ensuring that our website functions correctly, are required to protect both our legitimate interests as well as those of third parties in accordance with Art. 6 (1) of the GDPR.

Borlabs Cookie

This website uses Borlabs Cookie, which sets a technically necessary cookie (borlabs-cookie) to store your cookie consents.

Borlabs cookie does not process any personal data.

The borlabs-cookie cookie stores your consents that you gave when you entered the website. If you wish to revoke these consents, simply delete the cookie in your browser. When you re-enter/reload the website, you will be asked again for your cookie consent.

Change cookie settings


Facebook Pixel

To measure conversion rates, this website uses the visitor activity pixel of Facebook. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook’s statement the collected data will be transferred to the USA and other third-party countries too.

This tool allows the tracking of page visitors after they have been linked to the website of the provider after clicking on a Facebook ad. This makes it possible to analyze the effectiveness of Facebook ads for statistical and market research purposes and to optimize future advertising campaigns.

For us as the operators of this website, the collected data is anonymous. We are not in a position to arrive at any conclusions as to the identity of users. However, Facebook archives the information and processes it, so that it is possible to make a connection to the respective user profile and Facebook is in a position to use the data for its own promotional purposes in compliance with the Facebook Data Usage Policy This enables Facebook to display ads on Facebook pages as well as in locations outside of Facebook. We as the operator of this website have no control over the use of such data.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TTDSG. You may revoke your consent at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: and

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook. The processing by Facebook that takes place after the onward transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in a joint processing agreement. The wording of the agreement can be found under: According to this agreement, we are responsible for providing the privacy information when using the Facebook tool and for the privacy-secure implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can assert data subject rights (e.g., requests for information) regarding data processed by Facebook directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.

In Facebook’s Data Privacy Policies, you will find additional information about the protection of your privacy at:

You also have the option to deactivate the remarketing function “Custom Audiences” in the ad settings section under To do this, you first have to log into Facebook.

If you do not have a Facebook account, you can deactivate any user-based advertising by Facebook on the website of the European Interactive Digital Advertising Alliance:


Registering for the VISiiO panel

Some of your personal data are processed when you register for our panel. Precisely which data are collected is clear from the registration form.

We use keyingress, a service provided by Ingress GmbH, Weidestrasse 122a, 22083 Hamburg, Germany for our electronic forms. Ingress GmbH is contracted to work for us as our data processor.

The legal basis for this data processing is a precontractual agreement in accordance with Art. 6 (1) of the GDPR.

By registering with us, you also sign up to receiving our informational emails which we use to inform you about upcoming studies. To ensure that no mistakes are made when entering your email address or that no-one is using your email address illegally, we use the so-called double-opt-in method. This means that once you have entered your email address in the appropriate field, we send you a confirmation link via email. Your email address is only added to our email distribution list once you have clicked on the confirmation link.

Your electronic contact data are only processed if you have given explicit prior permission in accordance with Art. 6 (1) of the GDPR. You can revoke this permission for the future at any time you wish. Please use the unsubscribe link contained in the email for this purpose.


How long is data stored?

Except where otherwise stated in this declaration, personal data is deleted as soon as it is no longer required for the purposes for which it was originally collected, or if its deletion does not contravene any other data storage requirements.


Who can access the data?

Unless already previously explicitly mentioned, we do not pass on any personal data to any third party. Your data are never passed on to others for advertising purposes.

However, we do sometimes work together with other service providers such as the above-mentioned data processor. In such cases it is possible that a service provider may have access to personal data.


What rights do you have?

You have the right to information about any of your personal data that we hold. Furthermore, you have a right to correct, delete or restrict the use of any of this personal data insofar as you are otherwise legally entitled to do so.

You also have the right to object to the data being processed insofar as this would not contravene any legal requirements. The same applies with regard to data portability.

In particular, in accordance with Art. 21 (1 & 2) of the GDPR, you have the right to object to your data being processed for direct marketing purposes unless there are compelling grounds that speak against this.

Finally, you have the right to complain to a supervisory authority responsible for privacy if you feel the need to do so. In our case, that is the LDI:

Status: 05/10/2021

© 2018 – 2023 VISiiO | Helena Berghoff | All rights retained
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