“Recruiting participants for qualitative studies – whether online or offline – is a service that is part of every researcher’s everyday life and yet most of the activities that take place during the recruitment process seem to be hidden. Helena Berghoff, owner of VISiiO Marktforschung, has compiled some dos and don’ts for this process.” Click on the button below to download the full article in german from the trade journal planung & analyse as a PDF.