The quality of a study begins with the selection of the people who take part. Do they have the experiences and life circumstances we wish to investigate?

What sounds simple is often challenging in practice: for every study, it is essential to find people who match the specific research questions. Personas and screening criteria can help with this – but they can also narrow the focus too much.

How can you ensure recruitment is truly tailored to the study? And how can clients and fieldwork partners work together to achieve better research results?

Helena Berghoff, founder and managing director of VISiiO, discusses this in an interview with “Nutzerbrille – Von hier an klar!”.

Read the interview at nutzerbrille.de/rekrutierung