{"id":246500,"date":"2026-10-16T11:57:56","date_gmt":"2026-10-16T09:57:56","guid":{"rendered":"https:\/\/www.visiio.de\/good-fieldwork-better-insights-what-really-matter-when-recruiting-for-ux-studies\/"},"modified":"2026-10-16T12:27:29","modified_gmt":"2026-10-16T10:27:29","slug":"good-fieldwork-better-insights-what-really-matter-when-recruiting-for-ux-studies","status":"publish","type":"post","link":"https:\/\/www.visiio.de\/en\/good-fieldwork-better-insights-what-really-matter-when-recruiting-for-ux-studies\/","title":{"rendered":"Good fieldwork = better insights: What really matters when recruiting for UX studies!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The quality of a study begins with the selection of the people who take part. Do they have the experiences and life circumstances we wish to investigate?&#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\">What sounds simple is often challenging in practice: for every study, it is essential to find people who match the specific research questions. Personas and screening criteria can help with this \u2013 but they can also narrow the focus too much.<\/p>\n\n<p class=\"wp-block-paragraph\">How can you ensure recruitment is truly tailored to the study? And how can clients and fieldwork partners work together to achieve better research results?<\/p>\n\n<p class=\"wp-block-paragraph\">Helena Berghoff, founder and managing director of VISiiO, discusses this in an interview with \u201cNutzerbrille \u2013 Von hier an klar!\u201d.<\/p>\n\n<p class=\"wp-block-paragraph\"><p>Read the interview at <a href=\"https:\/\/www.nutzerbrille.de\/rekrutierung\/\">nutzerbrille.de\/<\/a><a href=\"https:\/\/www.nutzerbrille.de\/rekrutierung\/\" target=\"_blank\" rel=\"noreferrer noopener\">rekrutierung<\/a><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The quality of a study begins with the selection of the people who take part. Do they have the experiences and life circumstances we wish to investigate?&#13; What sounds simple is often challenging in practice: for every study, it is essential to find people who match the specific research questions. Personas and screening criteria can [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":246499,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-246500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Good fieldwork = better insights: What really matters when recruiting for UX studies! - VISiiO Marktforschung<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.visiio.de\/en\/good-fieldwork-better-insights-what-really-matter-when-recruiting-for-ux-studies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Good fieldwork = better insights: What really matters when recruiting for UX studies! - VISiiO Marktforschung\" \/>\n<meta property=\"og:description\" content=\"The quality of a study begins with the selection of the people who take part. Do they have the experiences and life circumstances we wish to investigate?&#013; What sounds simple is often challenging in practice: for every study, it is essential to find people who match the specific research questions. 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