{"id":246315,"date":"2025-10-24T14:40:09","date_gmt":"2025-10-24T12:40:09","guid":{"rendered":"https:\/\/www.visiio.de\/radio-is-old-school-after-all\/"},"modified":"2025-12-03T11:17:57","modified_gmt":"2025-12-03T10:17:57","slug":"radio-is-old-school-after-all","status":"publish","type":"post","link":"https:\/\/www.visiio.de\/en\/radio-is-old-school-after-all\/","title":{"rendered":"Radio is old school, after all&#8230;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Radio usage among young people is particularly low. Gen Z increasingly consumes podcasts and music via streaming services. The trend is moving toward on-demand content. So what now? Social media offers radio stations direct access to their target groups, enabling them to quickly, effectively, and cost-efficiently recruit suitable participants for market research surveys. Read more in our latest use case, \u201cSocial Media &amp; Radio,\u201d which you can download as a PDF by clicking on the link.<\/p>\n\n<span style=\"font-family:anton; letter-spacing: 1px !important;\"><a style=\"color: #b7c10a;\" href=\" https:\/\/www.visiio.de\/wp-content\/uploads\/2024\/12\/VISiiO_Social_Media_Use_Case_Radio_DE_3a.pdf\" target=\"_blank\" rel=\"noopener\">DOWNLOAD FREE OF CHARGE<\/a><\/span>\r\n","protected":false},"excerpt":{"rendered":"<p>Radio usage among young people is particularly low. Gen Z increasingly consumes podcasts and music via streaming services. The trend is moving toward on-demand content. So what now? Social media offers radio stations direct access to their target groups, enabling them to quickly, effectively, and cost-efficiently recruit suitable participants for market research surveys. Read more [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":246435,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-246315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-use-cases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Radio is old school, after all... - VISiiO Marktforschung<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.visiio.de\/en\/radio-is-old-school-after-all\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Radio is old school, after all... - VISiiO Marktforschung\" \/>\n<meta property=\"og:description\" content=\"Radio usage among young people is particularly low. Gen Z increasingly consumes podcasts and music via streaming services. The trend is moving toward on-demand content. So what now? Social media offers radio stations direct access to their target groups, enabling them to quickly, effectively, and cost-efficiently recruit suitable participants for market research surveys. 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